The winners of the 2018 Dragons of Asia awards have been announced at the Gala Awards Event at the TGV Cinema Complex in Kuala Lumpur. Starcom Pakistan has won six Dragon awards including best brand building and awareness campaign. Starcom thanks its clients for having high expectations from them and congratulates its team in exceeding them. Award details are RED DRAGON 2018 Best Campaign in Asia for Coke & Edhi Bottle of Change. BLUE DRAGON 2018 Best Campaign in Pakistan for Coke and Edhi Bottle of Change. GOLD DRAGON Best Cause, Charity Marketing of Public Sector Campaign for Coke & Edhi Bottle of Change. BLACK DRAGON Best Brand Building and Awareness Campaign for Tang & Best Use of Public Relations for Cadbury Dairy Milk; Mondelez International Pakistan. Best Use of Media for Coke & Edhi Bottle of Change.
Daraz is set to join Alibaba’s 11.11 Global Shopping Festival for the first time. The event, which was introduced by parent company and ecommerce giant Alibaba 10 years ago, is now the world’s biggest sale day and is set to drive Pakistan into a new era of online shopping. The GyaraGyara Sale will kick off on the midnight of November 11 and last 24 hours, featuring discounts of up to 91%. It will be a full day of hourly flash sales, mystery boxes, brand vouchers and unbelievable deals. With 3 million products from over 15,000 local and international sellers, Pakistan will now have access to a never seen before assortment of deals. 11.11 is the first mega sale event on the new Daraz App, offering users a truly personal AI driven experience showing the best products and deals. CEO Daraz, Dr Jonathan Doerr, stated, “Over the last few years, we have pioneered ecommerce to accelerate the digital transformation in Pakistan. We are thrilled to see the impressive results achieve...